Privacy Policy

Last updated October 22, 2026. BlueRock Presence is operated by BlueRock Solutions LLC ("BlueRock", "we"). This policy explains what we collect when an organization (our customer, "your employer") uses BlueRock Presence, and how we use it.

What we collect

• Team members: name, phone number, department, work site, check-in and check-out times, and attendance notes.
• Face templates: when a team member registers and consents, a mathematical template of their face is created to recognize them at the check-in kiosk. We do not use photos for any other purpose.
• Visitors: name, company, who they are visiting, reason for the visit, phone number, and arrival and departure times.
• Text messages: messages sent to and received from team members who opted in to attendance texts.
• Portal users: name, email, role, and an activity log of changes they make.

How we use it

Only to provide the service to your employer: checking people in and out, keeping the visitor log, showing who is on site, recording attendance notes, and sending and reading attendance texts. Replies to attendance texts may be read by an AI system to summarize the reason for an absence for your employer's HR team.

Sharing

We do not sell personal information. We share it only with your employer and with the service providers that run BlueRock Presence on our behalf (cloud hosting, database, face matching, text message delivery and AI processing), under contracts that limit their use to providing the service.

Text messaging: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties.

Retention

Face templates are deleted when a team member is deactivated, and within 30 days after they leave. A team member can ask their employer's HR to delete their face template at any time. Other records are kept as long as your employer's account is active or as required by law.

Security

Each customer's data is kept separate. Access is limited by role, and changes are logged.

Contact

Questions or requests: support@bluerockpresence.com.